It's a harrowing economy, but new businesses still get started – even in bad times. We're guessing that some people may have a great idea that will fly, even now. Others are reevaluating their career paths and may decide to go out on their own.
 
We became entrepreneurs years ago by choice, and we can assure you: It can be terrifying. It can be exhilarating.
 
We want to help you through the terror...and share the exhilaration.
 
And we're telling you up front: Invest in your communications and image. Think about how you want to present your business to your key audiences: your visual and technological interfaces, your messages, your quality of language.   
 
We're not saying this because it's in our interest.
It's our advice because it's in your interest.
 
Communications may seem unimportant, even frivolous, when you're thinking of the financial challenges ahead or the time pressures of getting your product or service to market.
 
A generic look, however, can make it appear you are a generic company.

Lazy writing? To many, it's a sign of lazy thinking, a lack of standards.
Grammatical errors? They can turn off a potential customer or even have unintended legal consequences.

Bespoke solutions, however, do not have to be expensive.
 
Talk to us about how we can help you with your basic "start up" communications needs.  Sometimes the process of defining those needs also clarifies other aspects of your strategic thinking.