Writing is more than a skill;
good
writing is of strategic value
to an organization. When a client thinks
its communications should be more effective,
the fault may lie in the messages or even
the vehicles carrying the story to key audiences.
Just as often,
however, unclear writing or "business speak" fails to make the client's case
or to distinguish the client
from its competitors.
Andrea and Karen can help executives
and
organizations find their "voice".
They have helped dozens of organizations transform weak, unfocused
communications
into forceful, persuasive speeches,
case studies, op-eds, campaign materials,
annual reports, multi-media presentations, newsletters, marketing collateral,
capabilities brochures,
Web copy,
ad copy and even lyrics.